What are the legal consequences of not registering your trademark?

By: Diego Caballero

dacaballero@romeropineda.com

By registering a trademark, the company or entrepreneur thereof acquires the sole right to prevent third parties from marketing similar products with the same brand or similar design, or failing that, prevent them from using a trademark so similar that it ends up achieving create too much confusion in the market.

The danger of not registering the trademark is that other organizations, companies, institutions or people could use it for their own products, creating confusion, and allowing competitors to take advantage and develop a similar or extremely similar trademark and take advantage of the reputation and relationships. that your brand or business already developed with your clients and other business partners.

This will not only reduce the company's profits and confuse its customers, but it will cause great damage to its reputation, its image, and its projection in the market, especially if rival products are of inferior quality than its own.

For these and other reasons, we invite you, if you are an entrepreneur and already have a brand, to register it with our help. Contact us, we will be happy to help you.