INTERNET AND INTELLECTUAL PROPERTY

By Karla Alas

hTalking about Intellectual Property on the Internet is a very broad and interesting topic, since the effects that both spheres have have not been magnified and that through intellectual property law, protection can be given to all creation arising from the Internet. human intellect used in the network.

Many times the owners of intangible assets have not realized the enormous treasure they have in their hands, much less have they thought about giving them protection. However, today, with the fact of using information in a digital context, we have not realized that much of that property is unprotected, and can at some point be used for different purposes.

If not, let's just study the Cambridge Analytica vs. Facebook and we will see that the topic is in vogue.

It is normal now to see how platforms or rather social networks such as INSTAGRAM, PINTEREST, FACEBOOK, TWITTER, SNAP CHAT, etc., use commercial names, slogans, brands, logos, music, etc., in short all kinds of our distinctive signs or copyright, in cyberspace. If the intention is you who use it, perhaps it could not be bad. However, there are people who, either through ignorance or with total malice, use distinctive signs or copyright without the authorization of their owner, giving rise to improper practices, for example, when using domain names, to later sell them, this being a very common practice today and is known as cybersquatting or cybersquatting, and another big issue is piracy.

Information and communication technologies, commonly called ICT, bring great benefits, since there is a factor of opportunity that allows either to position a product, make it noticeable, and place it in the consumer's taste. In juxtaposition, other behaviors can violate fundamental rights, such as the use of one's own image, identity theft, among others.

Analyzing the topic, we see how within the technological aspect, the study of the use that is being made of those contents protected by author and industrial property rights on the Internet is imbibital. Every day efforts are being made to ensure that there is more protection, since despite the existence of different international treaties and national regulations, in the face of this need, we notice that there are today two premises that provide an enormous counterweight:

On the one hand there is the fact that duly acquired rights must be respected and on the other, there are the users, who, due to lack of education, culture, and using the emblem of freedom of expression and information, believe that their conduct does not affect rights. derived from intellectual property.

On Intellectual Property Day, it is important to raise awareness of the fact that ICTs have become a huge challenge in the world of intellectual property.

The owners of distinctive signs and copyrights, patents, etc., must take care of the protection of what they had not previously protected and be alert to the use and scope of their property in the digital culture that we now have.

The new uses and scope that the Internet allows has meant that there is now a culture of violation of these rights. If we think about it, through the Internet it is allowed to digitize content without any regulation in this regard, in the way it is communicated, since it is done in different indiscriminate ways.

Let us not forget that the Internet allows millions of people to access any type of information, but we must avoid incurring illegalities, or affecting third parties who in good faith have sacrificed in positioning and placing their products in the hands of a consumer.

The way it is sometimes disclosed has made it very easy for it to be misappropriated, and many efforts are being made to attribute responsibility. Currently this is the biggest impasse there is, meaning that direct responsibility cannot be attributed to certain sites, since the authors of the infraction committed are unknown, or it cannot be determined how they participated in it.

There must therefore be a big commitment on the part of the Government, so that those institutions that are dedicated to research and innovation can continue creating procedures that allow us to have a better scope of protection. Schools and Colleges, and of course Universities, must raise awareness among their students, and delve deeper into such a current topic and do dissemination work, as well as promoting research and creations of the human intellect.

We have in our country people who are developing software, creating works of different natures and their protection is contemplated in our legislation, why not continue investing in it!!!

Finally we must emphasize the fact that the digital age is already a reality. El Salvador is advancing and has a significant projection, which is why we must ensure that the use of intellectual property is compliant and that the authors and/or creators of a distinctive sign or copyright are protected, and that there is interest in copyright. in the digital era, Internet of Things and Human Rights, brands, domain names and copyrights and content on the Internet.