The franchise in El Salvador: Successful model in expansion

By: Alejandra Morán

amoran@romeropineda.com

The key for a franchise to be profitable and successful is to have the “know how” and a brand that is familiar to the consumer. As we have previously addressed, the brand is one of the main assets of any business.

In our firm we always explain to entrepreneurs about the importance of protecting their brand and the “know how” of the company, since these are the elements that serve as a guide for the expansion of a successful business system, the essence of the format franchise.

The objective of every entrepreneur is for his company (franchisor) to last over time, grow and develop even beyond borders; and for this, the expansion franchise model is ideal since it allows for methodical replication of that “know how”, allowing a third party (the franchisee) to use the brand under a standardization scheme that allows the public to have options to satisfy their needs. their needs without observing differentiations or changes in qualities.

Franchises are a profitable and successful business model as long as there is permanent support from the franchisor to the franchisee. Investing in a franchise does not mean that profits are automatically generated or that our investment is insured, but there are significant savings in the learning curve and fewer errors in the execution of operations.

There are many successful franchising companies in our country that we have supported throughout their entire process and if your desire is to start a franchise, we can gladly do so through the Innovation Project, designed especially to support entrepreneurs.